![]() ![]() In this report, Gartner has combined application vulnerability correlation (AVC) and application security testing orchestration (ASTO) into one product segment named application security orchestration and correlation (ASOC). These help ensure field sales not only prioritize face-to-face customer meetings, but they can help automate the CRM administrative work so admin and managers can help track, plan and forecast sales success.On July 30, 2019, Gartner published an updated Hype Cycle for Application Security, 2019. Algorithmic Guided Selling Predictive and prescriptive machine learning algorithms that manage expected sales actions for managers and users to improve sales effectiveness.Īlong with these technologies, two others that appeal to enterprise sales are Voice-Driven Sales Apps and Mobile Sales Productivity Apps.Conversational Engagement Analytics for Sales Automating functions that monitor, record and analyze audio conversations to capture relevant, contextual insights with prospects and customers.Tact.ai is the first commercial VDSA to market. Virtual Digital Sales Assistants One of the fastest growing segments, these employee-facing digital assistants make sellers better versions of themselves.IoT for CRM Sales IoT technology that supports sales processes and functions on behalf of sellers. ![]() Partner Data and Workplace Platforms Virtual platforms, vendors and partners collaborate across marketing, sales and services through the support of an open network targeting sales that drive revenue.Technologies and applications reported to be on the rise include: Gartner’s recent Hype Cycle Report for CRM Technology for 2019 offers vital information for enterprises to sift through the gaggle of technologies to choose the right fit. They focus on how to increase productivity, as well as enhance sales-to-stakeholder engagements. While previous reports highlighted interest in big data and predictive/prescriptive techniques, today’s emerging solutions are more geared towards people-based applications. ![]()
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January 2023
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